As the year comes to a close, Shopify store owners have a golden opportunity to review their sales performance, analyze upsell opportunities, and plan for next year. Understanding what worked, what didn’t, and where to optimize is key to finishing strong and preparing for a profitable year ahead.

Christmas is the most profitable — and most competitive — season for every Shopify store. Yet despite the surge in traffic, many merchants face their biggest revenue leak during the holidays: Shopify cart abandonment. Shoppers add items, get distracted, compare prices, worry about shipping delays — and suddenly, your Christmas revenue disappears...

December is the most powerful month of the year for eCommerce—and for every Shopify store, the 12 days leading up to Christmas represent pure revenue potential. Shoppers are in buying mode, urgency is at its peak, and gift-driven purchasing opens massive opportunities for upselling and cross-selling.

The BFCM shopper isn’t sitting at a laptop. They’re on their phone, half-asleep, scrolling in bed. Tiny buttons, pop-ups that cover the whole screen, slow-loading images, and messy layouts send them straight off your site.If your mobile experience feels like a chore, your checkout won’t see action—no matter how great your offer is. Mobile optimization isn’t optional anymore; it’s survival.‍

Many merchants focus solely on acquiring new customers during BFCM, assuming more traffic equals more success. But the most profitable shoppers are often the ones you already have.