It’s no secret that many ecommerce store owners find reporting to be overwhelming and time-consuming. It can, in fact, feel so tedious that many businesses ignore reporting and analytics altogether. But, you don’t want to make this mistake because store performance can be vastly improved by reviewing key insights and trends, even just monthly. Here, you can take a look at everything ecommerce reporting along with how to get more sales on Shopify with Cross Sell’s simple reporting tool.
Specifically, we’ll get into:
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Easily Boost Sales With Cross Sell Reporting
What is Ecommerce Reporting? Ecommerce reporting gives you information on your Shopify store’s performance. Its purpose is to improve site performance and your visitors’ and shoppers’ overall experience which, ultimately, boosts your Shopify sales.
Ecommerce reports give you data-driven insights into how users of your site interact with it. These insights are critical because you’re not guessing, assuming, or placing subjective bias on optimizing your site and making less-than-informed decisions. They can truly help you uncover innovation and improvement opportunities which – again – eventually bring positive results like more revenue.
What is Ecommerce Data Used for? There are many purposes for collecting and using Shopify ecommerce data, a main one being to analyze real-time traffic to uncover a store’s top pages and products. The truth is, some of your site’s pages can perform so poorly that customers bounce (or leave them), actually creating profit loss in your business. So, you need to know how to uncover what, if any, pages are doing this and remove or adjust them as needed to mitigate any further loss.
When you have quantitative insights into your products’ performance, you’ll easily spot which ones are selling the most, the least, and about average for your store, both in terms of transaction numbers and revenue amount. This means you’ll save headaches and hassles like restocking the wrong products or inefficient inventory management.
Other uses for ecommerce data include:
Tracking sales and promotion success with real-time promotion code monitoring, and updating campaigns as needed. Giving customers more visibility with real-time stock availability checks, so they can make informed purchase decisions. Running A/B tests on conversions and usability for instant results. Checking on competitors’ pricing and adjusting yours when and as needed to get ahead. Adding new features and checking on activity to understand their success. Implementing personalized, event-driven offers by tracking your customers’ activity and behavior, like how long they’re on specific store pages and which products they’re viewing. Why is Reporting for Shopify Important? When you have a good grasp and feel for your Shopify site’s analytics, you’ll get insight and visibility into quantifiable metrics that impact your store’s success each and every day. While it’s encouraging and motivating to know what you’re doing well, you’ll find it’s especially helpful to see the areas your business is struggling the most so you can improve and become even more successful all around.
You need to know where you’re at and where you want to be if you’re going to progress and succeed in your business. Ecommerce reporting tracks progress and gives you metrics to analyze over specific periods of time. You’ll not only save time and effort in getting these insights, but you’ll also see the key markets you’re actually reaching.
With that info, you can research further to find out what makes them tick and adapt or tailor your marketing strategies and campaigns to address these things. You can simply repeat what works well and get rid of or change what doesn’t.
All of this is what reporting for Shopify tells you. It essentially lays out the specific things to focus your marketing efforts on, by showing how well each campaign or effort is doing and the value it’s bringing to your business. The best part? It’s included with your Cross Sell subscription , so you may as well take advantage of the information at your fingertips.
What Ecommerce Reporting Metrics Should You Focus on? It can be pretty overwhelming to understand and absorb the many different metrics available for ecommerce reporting. From traffic and cart abandonment to clicks and conversions to AOV (average order value) and bounce rate, you can’t possibly keep tabs on everything and constantly pivot your efforts to improve.
But, don’t worry, there’s a great solution here: Focus on just a couple of metrics to start out, ideally, the ones you have a sense will indicate the likelihood of achieving your business goals – whether that be gaining more views or impressions, traffic or clicks, or sales or conversions.
Cross Sell , for example, offers insightful, user-friendly reports on store clicks and conversions. There’s no extra information to bog you down, just the key details you need to make solid decisions for your business. But we’ll get into those details in just a bit. First, you should understand exactly what conversion and click reports tell you.
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Easily Boost Sales With Cross Sell Reporting
Shopify conversions and clicks reporting Conversion reports measure the number of visitors to your site, how many buy from you, and the rate of that conversion. You’ll see the revenue you’re earning from your store, the items that sell the most, and your average order value (AOV) from different store pages.
This metric is key since it tells you just how well you’re doing with selling. If you’re seeing a low conversion rate – say, below 2.9%, the 2020 average for ecommerce sites – consider what might be causing this, whether it’s branding, product mix, marketing, or something else, and what you can do to turn things around. When you not only see how much your sales deplete but also when and why this happens, you’re in a much better position to react and improve.
So, let’s say sales drop because it’s a slower time of year for your industry or niche, for instance, if you sell swimsuits but it’s the middle of winter. By the same token, your sessions or clicks will, too. In this case, the season directly correlates to your traffic.
It works the other way, too. If your conversion rate plummets but your traffic hasn’t changed, then you know there’s a deeper issue somewhere that needs to be addressed – whether it’s lower-priced competition, out-of-stock products (which you can avoid with a back in stock integration ), technical glitches, or something else entirely.
How to Increase Shopify Sales With Cross Sell Reporting It’s easier than you think to get all of these ecommerce reporting benefits with a tool like Cross Sell and watch your sales grow. Even better, if you’re already using it for cross sells and upsells in your store, you’ll save even more time and effort since you won’t need to install, learn, and use a separate reporting app for your ecommerce insights.
Through automatic reports, Cross Sell shows you data including what products were viewed on what page and how many clicks and conversions they generated. You can set these reports up to send at the frequency that works best for you – whether that’s daily, weekly, or monthly. The reports will automatically arrive in your email inbox on your designated days at 6:00 am UTC. Take a look:
1. In Cross Sell, click on “Reports” from the top menu, then choose Conversions or Clicks from the left-hand side.
2. You’ll see a list of your most recent clicked and converted products, depending on the time frame you’ve selected from the calendar drop-down menu.
3. Specify your settings:
Then, hit Apply.
4. At 6:00 am UTC on your scheduled days, you’ll receive your report(s) in your email.
Now that you’ve seen how important ecommerce reporting is for Shopify and just how simple and straightforward it is to get these insights with Cross Sell, go ahead and give it a try for your store. And if you’re new to Cross Sell, check out this video to learn all about using it with your Shopify store.
VIDEO
Get More Sales on Shopify With Cross Sell Reporting Try it free for 14 days
Easily Boost Sales With Cross Sell Reporting
