Understanding your average order value (AOV) is a key component to understanding the success of your Shopify business.

If you’ve heard about cross-selling and upselling but have never tried these marketing strategies, you might be wondering what they are and their differences.

As a Shopify store owner, chances are you’d love to boost sales. To do this, you need to not only understand your opportunities for new customers but for extra business from existing customers, too.